Big Data for Restaurants: 5 Challenges Operators Face Today

2016-07-08 16:33    


Operator Challenge 1: You're Slammed

Operators spin their wheels dealing with everything from scheduling shifts, interacting with guests, managing vendors, creating and executing marketing campaigns, fixing broken equipment, etc. Time spent managing these issues leaves little time for operators to take a step back and figure out how to improve operations, address immediate problems or for that matter, identify the source of common issues.

The reality is, most operators fix problems only when they become so big that they impact everyday activities, like sales. Not only is that a short-sighted approach, it's a recurring expense that bleeds money until the problem gets fixed.

Operator Challenge 2: You're Not Sure Where to Focus

A restaurant is like a complicated machine. There are lots of bells, whistles and levers that have to be pulled in unison to make it run. Over time, the machine gets more complicated, consumers want more bells and whistles, and the cost of materials and labor goes up.

The restaurant industry is facing the same challenges, which makes it difficult for operators to understand which lever to pull at what time to maximize the machine's power. Should you put more money into marketing? Do you need to optimize inventory management? Or something else?

Operators tend to rely on their experience or gut instinct to decide what's most important, identify strategies that will have the biggest business impact on profit or solve problems that need the most attention in the heat of the moment. While this strategy is effective in the short term, it's not a sustainable strategy to achieve long-term growth.