2024年美国餐饮业销售额将首次达到一万亿美元，据NRA全美餐饮行业形势报告预测

2024年，美国餐饮服务行业将继续增长。2024年的餐饮业营业销售总额预计将首次突破1万亿美元。餐饮服务业是全美第二大私营企业雇主，预计将增加20万个工作岗位，将总就业人数推至1570万人。

餐饮经营者更加依赖技术来应对挑战，以减少劳动力成本并提升业务效率。餐饮经营者将更多地将科技解决方案应用于营销、招聘、会计、库存管理等方面。

然而，在选择人与技术之间，消费者在用餐体验中仍然渴望获得人性化的服务。

劳动力成本上涨与食材成本上涨情况是97%餐饮经营者最关注的问题。

全美餐饮同业会(NRA)今年的《餐饮行业形势报告》揭示的趋势要点：

• 销售额持续增长：预计2024年餐饮服务行业的销售额将达到1万亿美元。

• 餐厅招聘：预计餐饮行业的劳动力将增加20万个工作岗位，到2024年底，行业总就业人数将达到1570万人。45%的经营者需要更多的员工来满足客户需求。

• 竞争激烈：2024年，45%的经营者预计竞争将比去年更加激烈。

• 成本上涨：98%的经营者表示劳动力成本上升是他们餐厅面临的问题。97%的经营者提到食品成本上涨。38%的经营者表示他们的餐厅去年没有盈利。

• 消费者重视价值：近一半的消费者在支出方面持观望态度。为外出就餐提供稳定的价值主张的经营者可以鼓励客户摆脱观望状态。

• 消费者喜爱餐厅：9成成年人表示喜欢去餐厅。餐厅让他们享受到了在家中难以复制的美味佳肴和口味体验。

2024年餐饮行业形势报告是行业销售预测和趋势的权威来源。它基于全国餐饮协会经济学家的分析和预测，以及全年对餐厅经营者和消费者进行的调查。

该报告审视了影响该行业的关键因素，包括当前经济状况、运营、劳动力和食品菜单趋势，以预测未来一年的销售和市场趋势。

2024 State of the Restaurant Industry 

The restaurant and foodservice industry will continue to grow in 2024.

Sales are forecast to top $1 trillion for the first time in history, and the nation’s second-largest private sector employer is on track to add 200,000 jobs, pushing total employment to 15.7 million people.

Operators are relying more on technology to meet challenges, to reduce labor, cut costs and boost business, applying tech solutions to marketing, recruiting, accounting, inventory management and more.  

But given a choice between people and technology, consumers continue to crave human hospitality in their culinary experiences.

Key findings:  

● Sales are up: The foodservice industry is forecast to reach $1 trillion in sales in 2024.

● Restaurants are hiring: The industry workforce is projected to grow by 200,000 jobs, for total industry employment of 15.7M by the end of 2024. 45% of operators need more employees to meet customer demand.

● Competition is strong: In 2024, 45% of operators expect competition to be more intense than last year.

● Costs are up: 98% of operators say higher labor costs are an issue for their restaurant. 97% cite higher food costs. 38% say their restaurants were not profitable last year.

● Consumers are value conscious: Nearly half of consumers are taking a wait-and see stance when it comes to spending. Operators who offer a solid value proposition for dining out can nudge customers out of their holding pattern.

● Consumers love restaurants: 9 in 10 adults say they enjoy going to restaurants. Restaurants allow them to enjoy a favorite meal that has flavor and taste sensations they can’t easily replicate at home.

The 2024 State of the Restaurant Industry report is the authoritative source for industry sales projections and trends. It is based on analysis and forecasts by National Restaurant Association economists and surveys of restaurant operators and consumers conducted throughout the year.

The report examines key factors impacting the industry including the current state of the economy, operations, workforce, and food and menu trends to forecast sales and market trends for the year ahead.

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