选举胜负已分!说的是餐饮店,福来鸡(Chick-fil-A) 和星巴克完胜!
2024总统大选年中,迄今为止,两党在竞选活动的餐饮消费花了一千三百万美元
距离总统大选投票日期仅剩三周,一份有趣的选情预测出炉——两党的餐饮消费记录。福来鸡和星巴克成为了2024美国总统大选路演中餐饮消费的大赢家。数据指出,共和党人更喜欢Chick-fil-A,而民主党人则更倾向于Panera和Sweetgreen。两党人都在靠星巴克咖啡续命。
• 两党人在饮食上花费1300万美元。
• 共和党人更偏好Chick-fil-A。
• 民主党人倾向于Panera和Sweetgreen。
• 民主党外卖消费显著,但支出较少。
• 星巴克是两党的咖啡首选。
选举官员预计,由于“the Big Lie”事件后改变了收集和验证选票的方式,11 月总统竞选的胜出者可能在选举几天后才能揭晓。但无论如何,这场大选的两位大赢家现在就能揭晓了:Chick-fil-A 和星巴克。
根据《华盛顿邮报》社论数据分析师的一项研究(没错,该报确实有一个数据分析小组),这两个品牌一直是竞选人员补充能量首选的快餐店。截至9月20日,共和党竞选团队在鸡肉三明治和华夫薯条等Chick-fil-A特色食品上花费了20万美元,这个以保守著称的品牌成为共和党人最喜欢的快餐连锁。
Chick-fil-A
2023 年排名:3
2023 年美国销售额:$21.6B
2023 年美国连锁店数量:2,964
Chick-fil-A(中文名:福来鸡)是美国的一家速食公司,1946年5月创立,总部位于美国乔治亚州的美式快餐连锁店,目前有近3000间连锁餐厅。 Chick-fil-A是美国的第二大鸡肉快餐连锁店,仅次于麦当劳。
相比之下,民主党竞选活动在吃方面的花费仅占总数5%,他们爱吃Panera和Sweetgreen等新派选择。
Sweetgreen
2023 年排名:93
2023 年美国销售额:$0.58B
2023 年美国连锁店数量:221
截至今年3月底,Sweetgreens在美国19个州共有227家餐厅
Sweetgreen 成立于 2006 年,总部位于洛杉矶,于 2021 年 11 月在纽交所上市。Sweetgreen 主打以沙拉为主的轻食快餐,与全美 200 个食材供应商合作,为每个餐厅提供当地的新鲜食材。
▲ Sweetgreen 的第一家门店,图片来自 Sweetgreen 官网
总体来说,民主党并不像他们的对手那样喜欢快餐。《华邮》的数据部审查了提交给竞选财务监督机构的21000份餐厅收据后发现,共和党在快餐店的支出比民主党高,比例为18:1。
但民主党人也并非不爱外卖的便利。《华邮》发现,从2023年1月1日到2024年9月20日,民主党在外卖上花费了28万美元,而共和党只花了8万美元。
报告指出,咖啡在两党中都很受欢迎,星巴克是所有竞选活动中的大赢家。他们在星巴克(星巴克的前首席执行官曾考虑竞选总统)的消费额大约是邓肯咖啡消费额的两倍。
选择去哪里购买咖啡绝对是一个党派问题。民主党人在星巴克的消费是对手的两倍。而竞争对手消费额在邓肯咖啡几乎正好相反。
深入的统计发现,两党在其他饮食方面则比较一致。《华邮》指出,共和党人和民主党人在意大利餐厅、法国餐厅和快餐店的消费金额大致相同。“美式菜肴”是两党的首选,烧烤和牛排尤其受欢迎。
这篇报道的结论是《华邮》数据部对21,000份餐厅收据的审查直中得出。这些收据是竞选活动报告中财务报告的一部分,公开以防止贪污或其他不法行为。收据的取样研究范围缩小到两党人花费至少5000美元的500家餐馆之内。
报告显示,竞选团队在这些餐厅总共花费了1300万美元。
Reference:
Here's where politicos are eating as they campaign
Government Watch: A comprehensive study shows Republicans prefer Chick-fil-A, while Democrats lean more toward Panera and Sweetgreen.
By Peter Romeo on Oct. 16, 2024
Election officials are projecting that the victor in November’s presidential contest may not be known for days because of the way ballots are collected and verified in the wake of the Big Lie. But two winners can already be declared: Chick-fil-A and Starbucks.
According to a study by the Washington Post’s editorial data analysts (and, yes, the paper does have a numbers-crunching desk), those brands have been the go-to fast-food chains for campaigners needing to refuel. Republican campaign teams had spent $200,000 on Chick-fil-A specialties like chicken sandwiches and waffle fries as of Sept. 20, making the notoriously conservative brand the GOP’s favorite QSR by far.
In contrast, Democratic campaigns spent only one-twentieth of that total, or 5%. Kamala Harris’ party leaned more toward New Age-y options like Panera and Sweetgreen.
In general, the Dems are not nearly the fast-food fans their opponents are. In reviewing 21,000 restaurant receipts filed with campaign finance watchdog agencies, WaPo’s Department of Data found Republicans outspent Democrats at grab-and-go places at a rate of 18:1.
It’s not as if the party currently controlling the White House and Senate is less convenience-driven. WaPo found that Democrats spent $280,000 on delivery from Jan. 1, 2023 to Sept. 20, 2024, compared with Republicans’ outlay of $80,000.
The report notes that coffee proved popular within both parties, and “Starbucks was the runaway winner among all campaigns.” Purchases from the chain whose former CEO once considered his own presidential run were about double what was spent at Dunkin’.
But the choice of where to go for a caffeine jolt was definitely a partisan issue. Democrats spend twice as much at the home of the green apron as their opponents did. The sales breakdown by party was almost exactly the reverse at Dunkin’.
The statistical deep dive found unity elsewhere between the parties. WaPo noted that Republicans and Democrats spent roughly the same amounts at Italian, French and fast-casual restaurants, with “American fare” proving the top choice of both parties. Barbecue and steak proved particularly popular, according to the report.
The story was based on a review by the paper’s Department of Data of 21,000 restaurant receipts that were filed as part of the finance reports campaigns are required to report as a safeguard against embezzlement or other shenanigans. To make the project more manageable, the study was narrowed to what was spent at the 500 restaurants that collected at least $5,000 from political aspirants.
In total, $13 million was spent at those establishments by campaign teams, according to the report.
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